The court concluded Vita-Mix had infringed Blendtec's patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah. In February 2006, Blendtec sued Vita-Mix Corporation for infringing on its patents on its "Wild Side" jar design, which Vita-Mix had allegedly copied for its containers. The company produced its last infomercials in the 1980s, which featured fitness personality Richard Simmons. The company was renamed Vita-Mix Corporation in 1966. In 1962, Bill Barnard's son Grover joined the company and it discontinued selling health food products and shifted its focus to blenders. In 1955, Bill Barnard took over the company, which boosted sales with a cookbook written by his wife, Ruth.
#Vitamix blender series
The station repeated the infomercial weekly, and Barnard produced a series of demonstrations and broadcast them in other markets including New York City. It was a success and the company sold over 650 machines that night. Barnard hired Cinécraft Productions, a Cleveland sponsored film studio, to produce the infomercial. In 1949, William Barnard's son, Bill, convinced his father to take his blender demonstrations to television, and Barnard purchased time on Cleveland's WEWS television station to demonstrate the Vita-Mix, making it the first company to broadcast an infomercial for a specific manufactured product. Image courtesy of Hagley Library Digital Archives. Ray Culley, the director from Cinécraft Productions, has his back to the camera. Photo taken during the filming of the first infomercial in 1949. In 1948, the company moved to Olmsted Township. The name Vita-Mix comes from "vita," the Latin word for "life." That year, Barnard changed the name of the company to the Natural Food Institute and opened a storefront in Cleveland, Ohio. In 1937, Barnard saw a blender at a trade show and introduced his own model named the Vita-Mix to complement the health food products he sold. It was after helping a family member through an illness that Barnard became an advocate for whole food nutrition and refocused the company's emphasis on selling health foods and vitamins through the mail, which Barnard primarily promoted with live demonstrations. Barnard traveled the country selling can openers and other kitchen appliances. Vita-Mix Corporation was founded in 1921 by William Grover Barnard as the Barnard Sales Company. Vitamix products are sold in over 130 countries.
It employs more than 700 people, most at its Northeast Ohio headquarters and manufacturing facilities. It has been based in Olmsted Township, Ohio, since 1948. Vitamix was founded in 1921 by William Grover Barnard and is privately owned by the Barnard family. Vita-Mix Corporation, doing business as Vitamix, is an American company that manufactures and sells commercial and residential blenders.
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